Content & Social

We create interesting content, experiences and ideas for the social generation

Social and cultural thinking is at the heart of everything we do. Our campaigns appear on many different platforms, from real-life experiences to simple, engaging online content. On every brief, we work together to deliver the right message at the right time on the right channel.  And we deliver it with passion, originality and charm.

Some of our campaigns are months in development, some just a few hours. The common thread across everything we do is a passion for originality, innovation and effectiveness.

What we do


Our strategists use human, brand, market and data insights to inform original and relevant challenger brand and channel thinking. From core propositions that can inform campaigns and organisational behaviour through to bespoke paid, owned, and earned content distribution plans that will build visibility and develop an audience.


The editorial team are content, social and platform specialists. Their scope ranges from content ideation to influencer marketing, brand channel management, live event streaming and the amplification of ATL campaigns across social and digital, ensuring the longevity of campaigns through innovative, format first techniques that deliver on KPIs.

Immersive Events & PR

Story doing rather than storytelling is central to what we believe. Getting people to engage and participate in an event offers a much richer and authentic experience. We call this social-led experiential; and it enables people to immerse and share their experiences from live events in their own way, on their social channels.


Catapult is VCCP Media’s in-house production department headed up by Greg Wocial who has more than 15 years’ experience in the industry. Integrating production in-house ensures we can provide a rapid response to take advantage of short-term media opportunities. We have specialist knowledge in all online and offline areas and, as required, work with trusted partners with whom we have long-standing relationships. Catapult can offer clients everything from resizing press ads, video editing and direct mail, to TV scripts, digital banner production and new creative campaigns.

Our People

Pete Grenfell COO

Pete heads up the 90 strong VCCP team, with responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Prior to this he founded and ran VCCP’s Sydney office for 4 years, helping it grow to be a major player on the advertising scene in Australia, with clients such as ING Direct, Fitness First and Compare the Market. He has a strong background in digital and content, having spent a number of years creating campaigns and numerous digital firsts for the biggest entertainment properties in the world, from Lara Croft to Shrek to Harry Potter. He originally joined VCCP in 2008 to run integrated accounts for McDonald’s, Unilever as well as the London 2012 Olympic Games before progressing to Head of Digital.

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