We’re helping White claw bring people together
Our new work for White Claw encourages people to prioritize real-world connection, by pairing the brand withGRAMMY-nominated singer-songwriter Teddy Swims.
The global campaign spotlights the brand's renewed purpose to help friends, new and old, spend more time together.
Building on the brand's "Grab Life By the Claw" platform, and exploring the transformative power of live music and shared moments to remind everyone that it isn't about where you are, but who you're with.
The hero spot, "House Party," captures Teddy leaving solitude behind to host a vibrant, high-energy gathering with new and old friends, using a White Claw Variety Pack as the catalyst for togetherness.
New research from White Claw reveals a striking paradox: while 83% of people say connection gives life purpose, we spend just 2% of our day - about 34 minutes - socialising. Maintaining friendships can start to feel like extra work, particularly for Gen Z, where 60% admit that keeping up with mates feels like a second job.
"The most powerful thing about music is its ability to bring friends together. Some of the best memories in life happen when you’re surrounded by good people, great music, and just enjoying the moment. I’m excited to team up with White Claw to celebrate those moments and remind everyone that life’s better when we share it."
Teddy Swims, Artist