Formula Rock

Client

Santander

Capabilities

Advertising

Date

02/08/2017

Would you be able to identify a F1 circuit just by the sound of a guitar?

Formula 1 pulls in a big audience every year. But Santander, sponsor of the Ferrari team, wanted to reach an even wider audience than just racing fans. 

Beyond the faithful supporters of the sport, not many people in the general public get excited when they see a good overtaking, but they do get excited when they’re listening to their favourite song. 

So VCCP Madrid recorded a musician imitating the sound of an F1 engine zooming round the circuits with his guitar.

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