three young girls wearing rugby jerseys. text reads: together we choose to challenge

O2 stands with the Red Roses on International Women’s Day

Client

O2

Date

08/03/2021

On International Women's Day, O2 supports the Red Roses in holding their hands up high to celebrate their sporting achievements. The campaign builds upon this year’s International Women’s Day theme of ‘choose to challenge’ which encourages people to raise their hand to show commitment to calling out inequality.

 

We’re incredibly proud to be involved in this campaign supporting International Women’s day featuring some of the nations most inspiring and successful athletes. Jim Capp, Creative Director, VCCP

Our campaign features three of the Red Roses; Jess Breach, 15 caps, Ellie Kildunne, 11 caps and Lagi Tuima, 6 Caps, hold up their hands and choose to challenge what it means to be a professional female rugby player. Each of their hands had a personal quote to challenge the stereotypes that still exist in the Women's game today. 

The campaign aims to encourage other players and supporters of the game to show solidarity with the Red Roses, while building on the commitment O2 has pledged to equally fund the men's and women's game. O2 recognises the importance of International Women's Day in celebrating the amazing success of Women in Rugby. 

Maria Houlgate, Head of Sport, O2 said: "O2 are proud to stand behind the Red Roses on International Women’s Day. These inspirational women choose to challenge what it means to be a professional female rugby player today. This campaign builds on our recent commitment to bring spend parity across both the England Men and England Women to help grow the game we love."  

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This was a
Advertising, Content & Social
Project for O2