O2 Shop

Client

O2

Date

13/05/2020

Customers don’t just want purchases, they want experiences.

The online shop at O2.co.uk has seen phenomenal growth in recent years. As customer expectations for seamless and frictionless online shopping continues to rise, O2 has set an ambition to keep one step ahead of the competition.

Customers don’t just want purchases, they want experiences. They want them faster, easier, simpler and better than ever before.

And brands that deliver exceptional experiences are leading the way.

In a fast moving market O2 needed to be continuously innovating and crafting industry leading experiences that customers would love, again and again.

We carried out a programme of work to supercharge the shop user experience and interface design.

In collaboration with the O2 in-house UX/UI department. We researched how customers use the site, and investigated the possible futures of ecommerce. Working in sprint teams of user experience and Interface designers we ideated what the future of O2’s online shop could be.

We created a design language that would revamp the look and feel of the site, and extend the new brand evolution that happened earlier in 2019. These were used with better, simpler, purchase and service journeys.

We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience.

We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience. As well as for the short term O2 Shop project. This work has gone on to act as the foundations for a larger design system used for UX and UI across O2 Accelerate: O2's digital transformation programme - their biggest business and platform overhaul to date. Watch this space.

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Interactive Experiences
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