O2’s new campaign ‘Road Trip’ taps into the welcome return of music festivals across the country, to launch their new Plus Plans offering.
The fresh new creative will run in through Q3 and launches with a 30” hero film inspired by the return of events in the UK. Directed by celebrated director, Gary Freedman, the hero TV film captures friends road tripping to a festival with Bubl, O2’s loyal and reliable blue robot. As our protagonists make their way to the festival Bubl is in the back of the campervan brightening up their trip . Bubl’s fairy lights symbolise the fact that O2 customers’ have access to the best possible service and benefits with the new ‘Plus Plans’.
O2's Plus Plans give consumers all manner of perks to brighten their day. David Masterman, Creative Director at VCCP London
‘Road Trip’ is the latest evolution of ‘Here Comes Brighter’ which launched earlier this year. Pulling from the promise of ‘here comes brighter’ into the proof of ‘making every day brighter,’ ‘Road Trip’ the new spot continues this, manifestation with Bubl brightening up customers' lives with O2 experiences, and extending this message to O2 ‘Plus Plans.’
Discussing the new campaign, Simon Groves, Director of Brand and Marketing at O2, said: “At O2 we’re constantly reviewing how we can give our customers more of the things that matter to them, for even greater value. Bubl forms the perfect embodiment of our core values, and the new ‘Plus Plans’ platform gives customers access to a variety of additional benefits including international roaming, 6 months free Apple music and added protection for their phone with a three-year warranty, giving them even more reasons to choose O2.”
Adding to this, David Masterman VCCP London Creative Director commented: “O2's Plus Plans give consumers all manner of perks to brighten their day. So, building on what we've done so far with Bubl, our helpful little blue robot, we dramatised this with a group of friends, a campervan and 51 boxes of fairy lights.”
‘Plus Plans’ campaign will run in the UK from 10th September until 31st October across TV, DRTV, BVOD, online video, Print, Social and Retail in the UK.