O2 Business needed an online content platform unlike any other business advice site.
O2 Business wanted to show small to medium businesses how the ever-increasing spectrum of technology could make their companies work better.
To do this, we needed to inspire, inform, and evangelise these benefits as well as demonstrate how O2 Business could enhance and support this further.
But this needed to be more than a blog of latest news and tips. Indeed, for this to work, O2 Business needed an online content platform unlike other business advice sites.
We identified users’ needs and desires, and developed a content strategy pinned around a core set of subjects from inspiration and technology help, to information about working smarter and marketing.
This content needed to live in a site that practised what it preached.
This content needed to live in a site that practised what it preached, showcasing through its design and use of technology a better, more efficient way to browse and digest content. So we created a fully responsive multi-device optimised site packed full of features unlike the other resources available to this audience.