Flo and Joan

Client

Nationwide

Date

01/02/2018

The next instalment in our ‘Voices Nationwide’ campaign.

We have just released a new series of films from comedy duo, Flo & Joan, who are masters of serving up perfectly crafted observations on British life.

We commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices.

Hence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.

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