We’ve launched our first work with Just Eat Takeaway.com, Stay Just Where You Are, introducing the brand’s new global platform and creative campaign, using emotive storytelling to give the brand a more meaningful role in the moments people don’t want to leave.
Designed as a long-term foundation for the brand, the launch also introduces an updated visual identity and a fresh take on the iconic Did Somebody Say audio mnemonic.
Backed by research showing that 81% of people want to spend more time enjoying the moments they value, the new work is grounded in the insight that when you are right in the middle of a moment you love, the last thing you want to do is leave - shifting the focus from purely what gets delivered to the precious time delivery gives back.
Whether it is watching the season finale of a show, running low on supplies at a garden party, or enjoying a slow Sunday morning, 72% of consumers agree that having food, groceries, and essentials delivered lets them stay in the moment.
To bring this to life, director Michael Spiccia through production company MJZ created eight central films that explore the times in life people do not want interrupted - from a grandfather bonding with his grandchild to friends frantically buying festival tickets.
Expanding the platform, our content creation studio Girl&Bear produced eleven social films shot by Pip & Lib, alongside six minimalist OOH shots captured by Amanda Fordyce. Across every channel, the work celebrates everything from gaming nights and watching football to simple catch-ups with friends.
"We’ve built a well-known brand through ‘Did Somebody Say’, but the role we want Just Eat Takeaway.com to play has evolved. ‘Stay Just Where You Are’ retains our distinctive brand assets, while moving the brand into a more meaningful and emotional space – one rooted in the moments people value. It’s a simple idea, but one with huge creative potential. It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That’s what makes it such an exciting platform for the next 20 years, which is how we briefed it."
Ralph Rijks, Global CMO, Just Eat Takeaway.com
"Stay Just Where You Are’ is one of those lovely winged unicorns that drops out of the sky every now and again in a pitch process and you're just happy to jump on its back. Charming, true, simple, massive and capable of the tiniest nuance. It's got the chops to make you laugh, cry and hungry all at the same time and it's been a bloody pleasure coaxing it together with Just Eat who've been equally dreamy."
Chris Birch and Jonathan Parker, Chief Creative Officers at VCCP
The campaign is now live across the UK on BVOD, CTV, digital audio, and social channels, with media managed through WPP Media.