In a tie up with the Netherlands Tourism Board and Schiphol Airport, easyJet brought the heart of Amsterdam to Shoreditch High Street, thanks to an immersive theatre experience unveiled to the public by a mysterious easyJet plane door.
As part of the airline’s latest integrated brand campaign, which encourages people to say “Why Not?” to exciting new travel experiences, easyJet went one step further by partnering with the Netherlands Board of Tourism & Conventions to bring the sights and delights of Holland to London. Visitors were taken on a whistle-stop journey through contemporary Holland, with larger-than-life surroundings and plenty of surprises along the way.
Those unable to experience it first-hand were still able to see it via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and win their very own Why Not? adventure in a special flight giveaway.
The event proved a hit amongst curious passers by and on social media – with news crews heading to Shoreditch to report live from the scene and features produced on a number of online news outlets.