And, for the first time ever, easyJet released their first TV advert on social media. The retro commercial, which originally aired back in 1995, offered £29 flights ‘costing the same as a pair of jeans.’ And although 20 years may have flown by, easyJet’s commitment to price was as strong as ever, and had flights on offer at just £29.99.
Celebrating a very big birthday...
To celebrate easyJet’s 20th anniversary, we launched a multi-media, European campaign, “How 20 years have flown”, that invited customers to tell their own travel stories and aimed to inspire the next generation of fliers.
The multi-million pound TV campaign debuted in the UK during the opening of the Rugby World Cup, and charted the story of a couple who met and fell in love on an easyJet flight.