In 2016, VCCP were challenged with the task of rebranding the membership and hospitality product for one of the world’s most iconic venues – Club Wembley.
The VCCP team led the rebrand with a new positioning for Club Wembley that encourages the notion that life’s rich experiences lie in the moment – being able to tell a story that no one else can. We have helped ensure that as a member your place in history is guaranteed and you can say with pride, –‘I was there’.
Building on the recent rebrand, redesign and relaunch of www.thefa.com, the VCCP digital team worked with Club Wembley to revamp the website user experience and helped to create and promote the new range of membership tiers offered. We scoped, workshopped, wire-framed, and designed a distinctive and exciting new experience that was built on the new platform foundations created as part of www.thefa.com redesign. The all-new experience focuses on the acquisition of new members to the Club Wembley family.
From the website redesign to customer comms, press, digital, social and paid search – we delivered a fully integrated suite of solutions to reinvent Club Wembley’s brand identity and drive membership acquisitions.