Time to get out
This is our first campaign for Berghaus.
Everyone loves the outdoors; it’s an escape and the antidote to the chaos of our busy lives.
But modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn’t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending back-to-back summer weekends bingeing on episodes of Love Island.
That’s why Berghaus is here to help.
Not only did we create a striking new OOH campaign for the brand, but we also made an animated TV spot.
The campaign draws attention to the moments when we realise that we’ve lost all perspective, to remind us when it’s time to grab your Berghaus and get out.
The unique visual world of Berghaus has been brought to life by an entirely painted approach. It juxtaposes the moments of relatable ridiculousness where we feel like we have lost all perspective with the wild relief of the outside, beautifully brought to life by the highly detailed animation style.
Working in an ad agency you have so many 'time to get out' moments every day that this campaign almost wrote itself. And who better to represent the outdoors than landscape painters who spend their lives outside, battling the elements, to capture the beauty that abounds all around us in the British Isles. Jim Thornton, Deputy ECD (VCCP)
