O2 Shop
Client
Capabilities
Date
13/05/2020
Customers don’t just want purchases, they want experiences.
The online shop at O2.co.uk has seen phenomenal growth in recent years. As customer expectations for seamless and frictionless online shopping continues to rise, O2 has set an ambition to keep one step ahead of the competition.
Customers don’t just want purchases, they want experiences. They want them faster, easier, simpler and better than ever before.
And brands that deliver exceptional experiences are leading the way.
In a fast moving market O2 needed to be continuously innovating and crafting industry leading experiences that customers would love, again and again.

We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience.
We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience. As well as for the short term O2 Shop project. This work has gone on to act as the foundations for a larger design system used for UX and UI across O2 Accelerate: O2's digital transformation programme - their biggest business and platform overhaul to date. Watch this space.