Challenger Series with Charles Vallance
VCCP’s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry’s most important questions – and explores them through research, insight and creativity.
Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. The aim: to interrogate how things work, challenge the habits that hold us back, and share ideas that push the industry forward.
The Art of Indelible Branding 4th September
Brand identity today is about more than a logo – it’s about creating a whole brand world. From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people’s lives.
Episode 1 available on:
Life’s a Pitch 7th October
New business is the lifeblood of agencies – but pitching is tough, costly, and often flawed. We examine what makes a pitch work, what clients are really looking for, and how agencies can win without losing their soul.
Creative Kitchen Confidential 2nd November
Go behind the scenes of the creative process. From the spark of an idea to the moment it goes live, we unpack how great creative work really gets made – and the collaboration, craft, and chaos it takes to get there.