London Business School enrols VCCP as its global integrated agency of record

Consistently ranked among the top business schools in the world, London Business School (LBS) is looking to attract the next generation of business leaders and we’re delighted to be helping them reach the next wave of learners.

For the first time, the LBS is bringing all its creative work under one roof. We will partner with them to handle everything from brand strategy and creative campaigns to social media, website design, production and everyday communications. By unifying these channels, we will help LBS connect with prospective students and supporters across the UK, Europe, and the Middle East.

Our approach centers on London’s unique position as a global hub for business. To make this happen, we are building a dedicated, co-located team that combines strategy, creative, and production in one place. Instead of juggling multiple suppliers, LBS gets a single, joined-up team to manage their diverse communications at scale.

"This is an important moment for London Business School as we bring our creative output together under one partner for the first time. The team impressed us with both the strength of their thinking on our brand and the clarity of their plans for delivering it at pace and scale across every market we operate in. We’re looking forward to building something ambitious together."

Graeme Harper, Interim CMO at London Business School

"London Business School is one of the world’s leading business schools, and we are excited to become their creative partner. We believe it only works if it all works, and as a proudly independent, fully integrated agency, we are built to bring strategy, creative, media, and production together as one team rather than a patchwork of suppliers. That is exactly the kind of partnership LBS is looking for, and we are ready to help them attract the next generation of learners and supporters."

Andrew Peake, CEO VCCP in London