Watch this space: We’re Sekonda’s new integrated UK agency of record

Iconic British watch brand Sekonda has appointed VCCP as its integrated agency of record in the UK. Tasked with driving its next phase of growth, VCCP Blue will lead on the creative and VCCP Media will be responsible for the media planning and buying.  

As the UK’s best-selling watch brand for over 30 consecutive years, Sekonda has been a staple on British wrists since 1966 - delivering stylish, reliable timepieces at accessible price points. Together, VCCP Blue and VCCP Media will focus on bringing creative and media under one roof to support Sekonda's challenger ambitions across the UK and key EMEA duty-free markets.

"We were looking for an agency that could find a new challenger proposition for Sekonda to fuel the next stage of growth. The team more than delivered in the pitch process, and integrating media services to benefit from a joined-up ethos made absolute sense. We’re very excited about Sekonda’s next chapter and our partnership." 

Janet Gough, Marketing Director at Sekonda

"Sekonda is an iconic British brand, and we are thrilled to be partnering with them to create further disruption in the watch category. Their challenger ambition perfectly matches our mindset, and by fusing our creative, media, and production smarts, we will bring our core philosophy to life, because it only works if it all works." 

Roly Darby, Managing Director of VCCP Blue

"In today’s landscape, great creative only reaches its full potential when it’s backed by brilliant media planning—and vice versa. By unifying creative and media under one roof, we can ensure every touchpoint works harder and smarter. We are thrilled to partner with Sekonda, who see the value in an integrated approach to unlock new growth. Sekonda has an incredible heritage as a market leader with the mindset of a challenger, and I am delighted about our new partnership." 

James Shoreland, CEO of VCCP Media

Our first work for Sekonda is scheduled to launch in September 2026.