VCCP wins big at D&AD and Shorty Awards 2025
VCCP is celebrating a string of creative victories at two of the industry’s biggest shows - the D&AD Awards and the Shorty Awards 2025 - with recognition across categories including Press & Outdoor, AI, Packaging, Animation, and more. From coveted Yellow Pencils to multiple Grand Prix, the wins highlight the breadth and depth of creativity across the group - from generosity-led storytelling to AI-powered innovation.
Cadbury ‘Made to Share’ Wins Yellow Pencil at D&AD
At the 63rd D&AD Awards ceremony at London’s Southbank Centre, Cadbury Made to Share earned a prestigious Yellow Pencil in Press & Outdoor, alongside a Graphite Pencil in Writing for Design and two Wood Pencils in Packaging and Press. This marks a major moment in the Glass and a Half campaign, as the beautifully crafted work continues Cadbury’s tradition of emotionally resonant storytelling. The design-led campaign - which cleverly reimagined the bar itself to reward generous behaviour - has already picked up awards at Clio and The One Show, making it one of this year’s standout campaigns in both craft and effectiveness.
O2’s Daisy vs Scammers Sweeps Three Grands Prix at Shorty Awards
O2’s Daisy vs Scammers was a headline act at the Shorty Awards 2025, winning three Grands Prix across Artificial Intelligence, Generative AI and Technology. Created to protect vulnerable people from digital scams, the campaign has become a benchmark for AI with purpose. Since launch, it has generated 1.7 billion impressions, £36M in earned media, and - crucially - real-world protection for thousands of people. Daisy’s momentum has also carried through to other top-tier shows, gaining seven prizes at The One Show as well as recognition from Webby Awards, Clio, British Arrows, Creative Review, AdAge, WARC and PR Moment.
Co-op ‘Owned By You. Right By You.
So far during this awards season, Co-op’s values-led campaign has picked up prizes from Campaign BIG, Creative Review, British Arrows and Epica. The campaign has been recognised for The Receipt, a distinctive animated film told entirely through real printed receipts. With meticulous craft and purpose at its core, the campaign has driven a 2.6pp increase in brand affinity, 237,000 new members, and a 56% rise in member transactions. The work brilliantly demonstrates how creatively brave ideas can deliver commercial impact.
Celebrating the Full Haul: VCCP’s Shorty & D&AD Winners
Alongside these hero campaigns, VCCP was honoured for a range of work:
Shorty Awards 2025:
-
Know-How That Sticks - LinkedIn - Grand Prix (Instructional Video)
-
My Cadbury Era - Cadbury - Bronze (Artificial Intelligence)
-
Home for a Claw - White Claw - Grand Prix (Wine, Beer & Spirits)
D&AD Awards 2025:
-
Made to Share - Cadbury
-
Yellow Pencil - Press & Outdoor / Poster Campaigns
-
Graphite Pencil - Writing for Design / Packaging
-
Wood Pencil - Packaging Design / Limited Edition
-
Wood Pencil - Press & Outdoor / Press Adverts
-
These wins reinforce VCCP’s belief in work that earns attention, drives results, and resonates with real people - whether it’s a bar of chocolate made to be shared, an AI fighting scams, or brilliant storytelling via an animated receipt that created a movement.