VCCP named global creative agency of record for The All England Lawn Tennis Club

VCCP to lead global creative for Wimbledon

VCCP has been appointed as the global creative agency of record for The All England Lawn Tennis Club, the organisers of The Championships, Wimbledon. The appointment follows a competitive pitch process and will see VCCP develop a global creative strategy for the world’s most prestigious tennis event.

As part of the partnership, VCCP will create an advertising platform designed to expand Wimbledon's global audience and deepen engagement in key markets. The campaign will celebrate the event’s rich heritage while attracting the next generation of sports fans, ensuring Wimbledon remains at the pinnacle of world sport.

Wimbledon enjoys unparalleled reach, with broadcast partners in over 200 territories and its social channels generating more than two billion impressions during The Championships. VCCP’s campaign will be amplified worldwide through major broadcasters including BBC, ESPN, Eurosport, Sky-Italia, and Amazon Prime.

Challenger thinking for an iconic sporting brand

Founded in 1877, Wimbledon is the oldest and most prestigious Grand Slam tournament, evolving from a local competition into a global sporting phenomenon watched by millions. VCCP’s appointment underscores its proven ability to build powerful brand platforms that create lasting impact on a global scale.

VCCP, the global challenger network for challenger brands, works with some of the world’s most recognisable businesses, including Google, Cadbury, Virgin Media O2, Cathay Pacific, and Canon. The agency’s integrated approach and challenger mindset have helped brands break through and connect with audiences worldwide.

Usama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club, said: "We are delighted to be working with VCCP as our creative agency of record to develop the global campaign for The Championships and continue to invest back into the UK’s creative community."

Michael Sugden, CEO of VCCP, added: "This is a wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world. We are incredibly proud and excited to have the responsibility for this in 2025 and beyond."

VCCP has already begun work on the campaign, which will launch ahead of The Championships, Wimbledon this summer.