VCCP’s Magnificent Seven at Cannes Lions 2025
VCCP has once again proven the power of creativity that works, picking up seven Lions at this year’s Cannes Lions International Festival of Creativity - making us the most awarded independent UK agency of 2025.
The standout of the week was Daisy vs. Scammers for O2, which earned five Lions - a remarkable demonstration of its breadth, depth and impact. The campaign was awarded a Gold in PR - Use of Technology, along with three Silvers in PR - Corporate Purpose, Creative Strategy - Breakthrough on a Budget, and Digital Craft - Innovative Use of Technology, plus a Bronze in Direct - New Realities & Emerging Tech.
Daisy vs. Scammers harnesses the power of AI to raise awareness of the growing threat of phone scams - while also winning widespread acclaim for its creativity, effectiveness, and cultural relevance - as well as fans all around the world. It’s a shining example of how brand purpose, emerging technology and great storytelling can combine to create work that earns attention and drives genuine impact.
Cadbury’s Made to Share also made its mark, winning Silver in Industry Craft - Copywriting: Packaging Design. Rooted in the brand’s enduring generosity platform, this design-led campaign reimagined the iconic Dairy Milk bar to spark joyful, everyday acts of sharing. With its pitch-perfect, memeable copy and culturally attuned tone, it struck a chord with the public and proved that packaging can generate as much attention as a huge traditional ad campaign.
Finally, Walrus Whizzer for Virgin Media O2 won Bronze in Film Craft - Visual Effects, bringing a surreal new metaphor to the screen: a walrus on a speedboat. A bold, entertaining expression of the freedom and exhilaration of superfast broadband, the film showcased high-end craft and playful storytelling that stood out in the category.
These wins span PR, Craft, Strategy, Direct and Digital - reflecting the strength of VCCP’s truly integrated model, and our continued commitment to making work that lives in the real world, connects with real people, and earns its place in culture.
A huge thank you to everyone who brought these ideas to life - our brilliant teams, partners and clients - and to the Cannes Lions juries for recognising the work.