Lions and Orcas and Bears (oh my!)
Our 2025 year in review
As we near the end of the year, when many are ready to curl up with a mince pie and hibernate until January, our new HQ on Berners Street is still buzzing with activity.
The main atrium space welcomes you to VCCP with imagery from TfL’s 25 year anniversary campaign, a celebration of retaining the brand as a client for another three years, while our meeting rooms buzz with pitches and 2026 client planning sessions. At our magical post window, anticipation builds for the annual ‘Raymond’s Lotto Grotto’ draw (iykyk).
The dynamism of the UK office - on a cold December day - is an apt metaphor for the year we’ve had. It's been described by Creative Salon as us “relentlessly raising the bar’’ and by ADWEEK as VCCP “mastering its own blend of creativity, Al, and agility”.
Our most awarded year ever
We’ve had a phenomenal year on the awards circuit, including achieving a magnificent seven Cannes Lions awards (making us the most awarded independent agency at Cannes this year) as well as a host of other awards across PR, Craft, Strategy, Direct, Effectiveness and Digital, demonstrating the strength of our offerings.
Our 2025 tally also includes an astounding eleven agency of the year awards across our network, reflecting that our challenger mindset drives us to keep raising the bar in what we create and deliver for our clients, always looking for ways to set our work and ourselves apart from the competition.
Creatively innovating
We’ve pushed creative boundaries and leveraged emotional resonance for many clients this year, delivering world-class campaigns for clients including Virgin Media O2, EasyJet, Cadbury, White Claw, Co-op Funeralcare and All England Tennis Club.
Across VCCP, we’re pioneering how generative AI can be used to unlock new levels of creativity and impact, creating AI systems that are the campaign to enhance interactivity and drive real world impact. Led by our AI creative agency Faith, we’re testing and evolving new technologies and proving that when you do it right, the ‘slop’ stereotype does not apply.
This year, this work has included AI scambaiting Granny ‘Daisy’ who as well as going viral - and winning 95 awards to date - has delivered proven business results.
To be achieving such great creative heights, particularly for Daisy vs Scammers - created for O2, our first client and part of the VCCP stable since 2002 - is a point of particular pride, and to quote More About Advertising, “a perfect example of the agency’s enviable ability to keep dialling up the creativity on long-term clients”.
New partnerships
This year we’ve won 80 new clients globally welcoming to the VCCP fold Spectrum, Barclays, Direct Line Group, Centrica, De’Longhi, All England Lawn Tennis Club and Co-op Funeralcare amongst many others.
We’ve started delivering work for these clients that aims to generate tangible business impact. In an increasingly complicated media landscape, we know that our work needs to be memorable and enduring, tapping into emotions and populating culture.
In our first brand campaign for Barclays we've sought to do exactly that, by redefining the role Barclays plays in modern British life. Rooted in insight that shows progress is an innate desire for all of us, our creative execution brings to life exactly how Barclays is the best bank to help people, businesses and communities make meaningful progress.
A future-focussed structure
To better solve client challenges and offer integrated solutions, we’ve brought together our leading specialist communications and PR agencies Good Relations, Harvard, and Teamspirit to form VCCP Roar.
Supporting clients including PepsiCo, Weetabix, Scottish Widows, Salesforce, OPPO, and Getty Images, VCCP Roar is a fully integrated cross-sector business which will challenge the way influence is earned in an increasingly complex and AI-first world.
“VCCP Roar has been built with a singular ambition - to drive innovation in our industry, and unlock tangible commercial value for brands”.
Stephanie Brimacombe, Global Chief Growth Officer, EMEA CEO and CEO of VCCP Roar
We’ve also launched VCCP Social Club, our global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social.
Grounded in the agency-wide belief that social is the modern centre of brand growth, VCCP social club has been designed to address the complexity of the modern social landscape, which demands socially native creative from day one, not simply cut-downs of traditional advertising, the Club provides 360 social capabilities and is grounded in deep functional expertise.
“More than ever, social is the centre of everything. In building a team of the best social people in the industry, we’re in a position to create work that shines brighter than ever before.”
David Feldman, Executive Creative Director of Social & Content at VCCP
We entered 2025 stronger, more integrated, and more creative than ever, ready to keep delivering extraordinary value for our clients. As we look ahead to 2026, we’re readying the next wave of great creative work, and bringing a high standard and coherence to our integrated offerings, ensuring that we’re ready for whatever challenges the new year brings.
“We’ve had so many reasons to be proud at VCCP this year. Our culture is inherently curious, and we're inherently challengers, a mindset that fuels our success. Our work across 2025 is a testament to the wonderful people who work at VCCP and the trust our clients have in us to deliver work that challenges convention and delivers real business value. 2025, smashed it. 2026, bring it on”. Julian Douglas, CEO VCCP Group