Employer Brand

Challenging the gap between brand aspiration and employee reality

We build brands that are admired on the outside and endorsed from the inside.

As VCCP’s Employer Brand specialism, we bridge the gap between brand aspiration and employee reality to build brands people want to work for - and cultures they never want to leave.

Everything starts with a distinctive yet authentic EVP: the strategic engine that defines your unique truth. From there, we build an immersive employer brand world - a high-definition, social-first identity that gives you an unfair competitive advantage.

But a brand is only as strong as its people. We go deeper, connecting teams to a living culture and a shared purpose to turn your mission into a movement of authentic advocacy.

How we help businesses win

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Employer brand & EVP

We define value propositions and build employer brands that people want to work for and recommend.

 

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Culture & Behaviour Change

We turn corporate values into lived experiences that drive genuine and lasting behaviour change.

 

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Purpose Engagement

From brand purpose to strategic purpose, we help bridge the gap between business intent and collective action.

Employer Brand and Employee Engagement podcast

VCCP's resident expert on employer branding and employee engagement, Huw Morgan, hosts a podcast called Delete, Delete, Engage which addresses one of the biggest challenges facing businesses today.

Two-thirds of communications at work are deleted as soon as they hit the inbox, which is impacting business, culture and the bottom line. 

Huw talks to comms big hitters,  business leaders, creatives, brand and marketing experts, influencers, analysts, pulse-checkers and culture champions to get their perspective on how to take engagement at work to the next level.

This is the podcast for anyone who wants to up their influence, get on and communicate with more impact in the workplace.

Welcome to Delete Delete Engage. Your new favourite engagement podcast.

Work

Colleague Promise

Co-op

Collage of Co-op colleagues from across the UK in various roles and settings, celebrating community, diversity, and teamwork.

Agency News

VCCP launches new Brand and Employee Engagement division, VCCP BEE

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OUR PEOPLE

Huw Morgan Head of Employer Brand

Huw spent a decade on the inside. Managing employee communications and engagement for O2, Virgin Media, and Telefónica, he saw firsthand how corporate culture actually lives and breathes—from the boardroom to the breakroom.

Since joining VCCP in 2017, he has focused on bridging that in-house experience with brand strategy. The result is a specialism dedicated to building employer brands that are as distinctive as they are authentically lived. Across a client list including Cadbury, Channel 4, and TfL, Huw helps companies move beyond the mission statement – turning corporate intent into collective action.

Huw also hosts the comms & engagement podcast, Delete Delete Engage.