A fruitful partnership: Our new work with Zespri
We have been appointed by Zespri, the world’s leading marketer of kiwifruit, to develop and launch its new global brand platform, "Grown for Good."
Based in Mount Maunganui, Aotearoa New Zealand, Zespri works with growers across New Zealand, Italy, France, Greece, Japan, and South Korea, selling in over 50 markets worldwide and moving a record 248.1 million trays of kiwifruit in the 2025/26 season alone.
This new partnership supports Zespri’s "2035 Strategy", a long-term plan designed to strengthen industry resilience and unlock future value through a bold ambition to become the world’s healthiest fruit brand. VCCP will lead on the strategy and creative development for the platform. The first integrated campaign launches in Europe this month, building on Zespri's previous brand platform, "Make Your Healthy Irresistible."
"Grown for Good is the creative expression of our 2035 ambition to become the world's healthiest fruit brand. It's a platform built to champion nutrition in a world that needs it most, and to drive demand for kiwifruit globally. Through a rigorous selection process, VCCP stood out as the partner with the creative bravery and strategic depth to shape the global platform and bring it to life, starting with its launch in Europe."
Nikos Patiniotakis, Head of Global Brand Development, Zespri
"Zespri is a world-class brand with a restless, challenger spirit that matches our own, and we are thrilled to be joining forces. Our mission is to help them cut through the confusion of nutrition and remind consumers that better health doesn't have to be complicated. We are really excited to help them champion nutrition in our nutrition-depleted world, positioning Zespri as the simple, positive choice, a fruit literally grown for good."
Roly Darby, Managing Director, VCCP