More than ever, we all need some positive energy and good news these days.
UniCredit Bank always strive to reflect customer's current needs in their products and services. We were thrilled to see our new brief was to create a campaign for their checking account, which offers up to 10 % back on energy, internet or telephone bills to new customers. The growing cost of energy can be a significant strain on people's household budgets and an additional source of worry for some, so this proposition was a nice way to lighten this burden.
That's what inspired us to respond with a campaign featuring the account as one that will make people light up. Good news always has the power to energize us, and while many things consume our energy nowadays, it's the little wins that count.