There has been a lot of campaigns telling us to listen to our hearts. But in none of them, our hearts were talking to us through bloody writings on the wall. What might seem like a Sunday night bloody thriller is actually our new campaign for Servier, aiming to raise awareness of the problems with hypertension and encourage prevention.
Targetting people who might be the endangered group and those already diagnosed, we produced two ads breaking the cliches of pharmaceutical advertising, addressing their bad habits and the risk that comes with this behavior.
„Hypertension can be a silent killer, so the bloody writings on the wall were a great creative expression of our message, even if a bit controversial in this category. Rather than to scare people, the goal is to encourage them to acknowledge the potential risk and realize prevention is key.“