Keepers of the Craft – the story of Pilsner Urquell

Pilsner Urqell is an undisputed love brand among the Czechs. However, that’s not necessarily the case abroad - and it has been an honor to be appointed as the agency tasked with changing that perception. Specifically, telling the world a story of the original pilsner lager, which has remained true to its taste since 1842.

The new creative platform, Keepers of the Craft, introduces new heroes who relentlessly protect the original recipe. With the same commitment to craft as the Pilsen brewmasters themselves, we collaborated with some of the best local talent, such as the director duo Wolfberg, editor Filip Malásek or architect Henrich Boráros, to produce films that bring the story of Pilsner Urquell to life.