Luxor, a local bookstore retailer, has appointed us as their first creative agency ever. Even though books are the heart of the business, our challenge was to present the brand’s wide range of product categories and services, which differentiate Luxor from the ever growing competitor set of online shops, dramatically commoditizing the market.
Our first campaign brief was all about Back to school and the proposition was straightforward - Luxor is a one-stop-shop for everything a young student will need for the start of a new school year. Combined with attentive shop assistants, there’s no reason why both kids and parents shouldn’t walk out accomplished and happy.
