The most famous works of art draw us in by the often elusive and mysterious facial expressions. Well, not in our campaign for the Konto Bariery foundation. To support their art auction to raise money for handicapped people, we gave each a big grin.
Raising money for a good cause always leaves you with a feeling of joy, and that's part of why artists happily donate their work to be auctioned. We wanted to highlight this emotion, and put art in the centre of the campaign. The smiles of the Lady with an Ermine and the Girl with a Pearl Earring deliver just that, as well as reflect our feelings about working on such great projects like this one.