Regular donations are key to any non-profit organization’s long term development, planning, and reaching its goals. Even a small contribution can make a big difference and is a form of support accessible to almost anyone. To demonstrate how easy it is, we chose to put it in contrast with the seemingly impossible feats handicapped people and athletes are capable of. Because if they can do the impossible, what’s stopping you from the very possible?
We made three admirable people/athletes the heroes of our campaign, featuring them in the TV ad and a series of visuals. Have a look at Amálka, Ondřej, and Arnošt in action.