Committed to good – the new era of Komerční Banka
Komerční Banka has entered a new era of banking. One that is built on openness, sustainability, and technological innovation. The bank has rebuilt itself from the ground up, with new hardware, systems, and processes, to meet the evolving needs of its customers.
This is not an upgrade. We talk about a new era, because we have fundamentally changed the way we operate. Lukáš Prokop, Head of Brand Marketing at Komerční Banka
To introduce the new chapter and the brand’s vision for the future, we developed the concept Committed to Good. The campaign tells the story of the role commitment plays in making a positive change, no matter how big or small. Whether we strive to make a difference for ourselves, our community, or our future, Komerční banka empowers everyone committed to do good.
This is a truly pivotal moment for the brand, and it’s been very exciting to be a part of it. The commitment of the team at Komerční Banka is infectious and binding at the same time, and I believe we stayed true to our idea and created work that lives up to the significance of the transformation. Ondřej Fiala, Business Director VCCP
