We've all heard the reasons car owners give for avoiding authorized car services - they're overpriced, they're few and far between, you name it. That's why Hyundai has set out to break these stereotypes and prove to drivers that it's the best they can do for their car. All the unique benefits alone, such as 5 year guarantee or a quickly growing network of service centers, would be enough to convince them, but we know that when it comes to cars, emotions are what counts.
We started off with the insight that drivers observe and gauge the state of their cars through sound. We literally listen to our cars' needs. So we made the cars speak for themselves in this campaign, to let their servicing preferences be heard, once and for all.