Frisco, a flavoured cider brand, wanted to encourage women not to be afraid to behave like girls more often, because regardless of their age and occupation, they all still have a teenage spirit inside of them. So how to let it show? Our campaign gives them the right piece of advice. Meet your girlfriends and enjoy with Frisco!
According to a 2018 research, 70 % of women are not contented with the amount of time spent with their girlfriends. Naturally, they would like to see them more often.
We filled the flagship of our campaign, our TV spot, with cheerful atmosphere - it sees women in situations in which they forget they are adults now and behave like girls again. We built it all on the idea that when with girlfriends, despite all their social roles, women can fearlessly be themselves.
“We want to support women in throwing away all their worries and duties, so they can go out with their girlfriends and have fun,“ says Veronika Hořáková, Marketing Manager for New Categories at Pilsner Urquell.