Unexpected Wellbeing
Client
Capabilities
Date
02/10/2024
Active holidays or a relaxing break? The dilemma that divides families, couples, and makes us debate how to best spend our precious vacation days. In our latest campaign for CzechTourism, we found the answer! With its calm beauty, the Czech Republic is a land where you don’t have to choose – every adventure feels like a wellness retreat.
Following up our Unexpected traditions campaign, which promoted the surprising charms of the Czech Republic, the Unexpected wellbeing was another from the Unexpected platform aiming to attract foreign tourists into the Czech Republic.
The campaign ran across markets in the USA and Europe.
