Introducing Blů: Furry mascot of Blue Style
Client
Capabilities
Date
02/10/2024
Planning a holiday can be both thrilling and daunting, with travelers often overwhelmed by choices and uncertainties that dampen their excitement. Blue Style Travel Agency recognized the need to ease these anxieties and amplify the joy of travel. To break away from the typical offer-driven approach of most agencies, we aimed to highlight what truly inspires both the team at Blue Style and their customers—a genuine passion for travel.
Enter Blů, a big blue furry creature who embodies the key values of Blue Style: a love for travel, putting the customer first, high service standards, and the warmth of a family-owned company. Continuing from their previous marketing communication, the brand retains the slogan, “We create holidays for you with love.”
Blů will feature prominently in advertising campaigns, appear on the website, and serve as the face of brand communication as well as tactical seasonal offers.
The character of Blů was brought to life using technologies like 3D scanning, motion capture, and artificial intelligence.
For his big debut on TV, his first assignment was promoting Blue Style’s exotic winter holidays, which he approached with his trademark charm and enthusiasm.
With Blů leading the way, Blue Style is redefining the travel experience by connecting with customers on an emotional level.
