When it all comes together

Birell is all about "the taste of experiences", and their radlers make summer experiences especially refreshing. Their range of flavors offers something for everybody, which is a competitor advantage as well as a communication challenge. In their first campaign dedicated purely to the flavored range, we aimed to present it as the perfect summertime non-alcoholic refreshment for adults, thanks to the perfect mix of full taste of beer and freshness of fruits. That's how the story of one relaxed summer day that unfolded into an unexpected series of events came to life. Because sometimes it takes one little mishap to turn a nice experience into an extraordinary one, where people all come together to share a great moment.