Better for you, better for Czechia

“Better food is better for everyone” is a belief that fuels Albert’s mission to inspire Czechs to eat better. Buying and eating local is one of the key pillars of this purpose, and that’s why Albert dedicated their latest campaign to local farmers and producers. Highlighting the people behind their plump blueberries, traditionally dried garlic, organic milk kefir or buttery sweet buns, we show the customers a direct link between the food they find on the shelves every day and the locals who produced it. Using localized OOH placements, we also showcase and promote the businesses in their home regions.