Albert – the Christmas magic of excellent food
This holiday season, together with Albert we set out to explore what makes Christmas truly magical. Acknowledging the stress that comes with the season, we wanted to remind everyone that it’s not about perfection—it’s about the real, memorable moments.
Built on Albert’s trusted platform, “It’s worth eating better,” the campaign brings the spotlight to the Excellent range, highlighting how great food can elevate those festive moments that matter most.
No matter how much we plan, the holidays tend to bring their own delightful chaos. Instead of glossing over these moments, we embraced them. The result is a warm and honest story that fits right into Albert’s tradition of heartfelt Christmas tales. It’s a reminder that when the food is truly excellent, little mishaps don’t matter; what stands out is the time spent together. The centerpiece of the campaign is a moving TV spot set to the timeless music of Louis Armstrong.
Albert believes that excellent food should be within everyone’s reach, and they continue in their commitment of giving back to the community. This holiday season, Albert has pledged to donate 7.6 million meals to food banks, including fresh food like meat and dairy for the first time – a 1.6 million meal increase from last year.
