Christmas campaigns are always a joy to work on, but what makes it truly meaningful are those with real impact. For a fifth year in a row, we come back to our favorite family and continue our Christmas saga with Albert. This year however, aside from our little Rascal and his sister Sara, the real heroes of our ads are all the Czechs who have done a good deed this year.
From small acts of kindness to big gestures, we've all done a lot to help others, and Albert wanted to reward this generosity. Albert has always believed everyone should be able to afford better food, and during the holidays this is especially true. That's why they decided to reward all Czechs with additional 30 million CZK weekly in promotions and special offers.