"Quality ingredients should always play the lead role, and we prove that with our new campaign. It’s a hit!"
The grilling season is a hot topic for all retailers every year, and a source of passion of many Czechs. But while we often focus on the social aspect of it, we tend to forget that quality ingredients are what makes a great barbecue an outstanding one. Living up to their long term mission to inspire customers to eat better, Albert has selected their top ingredients from the meat category and their vegetarian counterparts, to compete not only with the range of their products, but also with uncompromised quality. In our campaign, ingredients take the stage, and with the remake of four popular songs, we show how to turn any grill party into a real hit.
