Our Vision

Our challenger attitude transforms the fortunes of our clients.

At VCCP, our challenger attitude transforms the fortunes of our clients. Success in our book spans from inspiring people to eat better with Albert to bringing together fathers and sons for Březňák.

VCCP Prague opened in 2010, and was originally set up to service O2 Czech Republic and O2 Slovakia, two of the biggest clients in this region. Since the launch VCCP Prague has put Krušovice back on the radar of beer drinkers, launched the Eurojackpot and helped UniCredit Bank to keep their place as one of the strongest brands on the market. The office now employs over 50 people of different nationalities and services multiple clients.

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious


Helena de la Barre Managing Director

Prior to joining VCCP and opening its Prague office, Helena worked for several communication agencies in the Czech Republic, Mexico and the UK.

Her extensive experience includes FMCG Practice Leader at Euro RSCG Prague, developing strategies and integrated campaigns for Opavia, Kraft Foods, Danone Baby Food, Bongrain. She coordinated the global strategy and communications for Roche pharma brands out of D’Arcy London, and worked on a number of P&G brands across Latin America from D’Arcy Mexico City.

In her free time she loves coaching, travel and yoga.

Henri de la Barre Strategic Planning Director

Henri brings over 20+ years of Account Management & Planning experience with a strong combination of international and local Czech experience. He has worked on a wide range of categories including FMCG’s, Health and Beauty, Tourism, Retail, Banking, Telecoms, Energy and Automotive. Henri holds a Masters Degree in International Business and Marketing. He has worked around the world including Germany, Latin America and the UK which has helped him master five different languages.

Henri joined VCCP from Mark/BBDO Prague, where he was Strategy Planning Director, Board Member. During this time he also joined the International BBDO University Faculty from 2005 to 2010. Henri has deep passion for music and plays drums whenever possible.

Dejan Stajnberger Creative Director

Portugal, Greece, Slovakia, or Serbia… Dejan has wealth of international experience in CEE having lived and worked there for many years. Before opening VCCP Prague with Helena, he was a creative leader at a number of highly prestigious advertising agencies.

As a result he has won many of the major Czech and international advertising awards including Eurobest, EPICA, Cannes short lists, London International, NY Festival, Golden Drum, Art Directors Club of Europe, Moscow International, EFFIE amongst others and finaly ADC CZ – award for personal life contribution to the ad industry in Czech Republic.

He always aims to be the best – be that on the basketball field or playing his beloved guitar.