We’re the most awarded agency in this year’s Campaign BIG Global Awards!
Celebrating work that sparks real conversations and sets industry standards, the Campaign BIG Global awards feature creative work from across the globe. Here’s our winning work.
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Made to be enjoyed, not endured - Bournville
Winner, Film
Winner, Best Brand Repositioning
To launch Bournville’s first integrated brand campaign in almost 50 years, we introduced a new brand platform ‘Made to be enjoyed, not endured’.
Playfully skewering the trend of artisan one upmanship present in ‘foodie’ culture, our sharp and self-aware film flips category conventions on their head – and firmly positions Bournville as the antidote to dark chocolate elitism.
"Bournville. The chocolate that just observes as all the other chocolates around it slowly lose their minds - chasing latest fads and fashions. A chocolate this legendary deserves famous work that populates culture, and it's brilliant to see our ambition recognised by the Campaign Big Global judges”
Chris Birch and Jonny Parker, Chief Creative Officers
Made to Share - Cadbury
Winner, Out of Home
Winner, FMCG
A bar of Dairy Milk is made up of 36 chunks. It is literally ‘Made to Share’. But how do you decide who gets what? Building on our ‘Generosity’ brand platform, we redesigned Cadbury’s Dairy Milk platform to solve the problem. Limited Edition Bars that came pre-divided, proportionately for different situations and group dynamics. Rewarding the generous ones amongst us with the largest share.
Insightful, relatable and most importantly - indisputable. No more squabbles, no more unfair allocation, no more chocolate monopolisation. Made to share, and now, made to share fair. 16.5 million ‘Made to Share’ bars have since been sold.
“We redesigned Cadbury Dairy Milk bars to be shared amongst the people you care about, whether you're housemates, colleagues or just a bunch of mates. It was brilliant to see how well the UK public responded to the campaign and the impact it had on Cadbury’s sales.”
Alice Goodrich, Creative
Daisy versus Scammers - O2
Winner, Original Idea
Winner, Best Use of an Influencer/Creator or Celebrity
After picking up a phenomenal 95 awards last year, Daisy’s winning reign continues.
Daisy vs. Scammers, devised by our AI creative agency faith, uses a lifelike state-of-the-art Conversational AI designed to speak with scammers and keep them on the phone for as long as possible to waste their time and keep them away from the public.
Challenging the convention that fraud protection campaigns needed to focus on ways consumers could protect themselves, Daisy vs Scammers gave O2 a cultural edge through relevance, creativity and purpose. Unprompted campaign recall peaked at 17%: O2’s highest in 2024, while customer satisfaction with the brand efforts to tackle fraud increased by 42%.
“This lighthearted yet impactful campaign turned the fight against fraud into an engaging, shareable story, making Daisy a cultural hero on socials who everyone could rally behind.”
David Masterman, Executive Creative Director