We’re accelerating our growth strategy by acquiring GOVT
To support our growth ambitions and global client base, we’ve bolstered our Asia-Pacific footprint through the acquisition of GOVT, the holding company for Singapore's premier award-winning agency GOVT Singapore and its sister digital agency Ministry.
GOVT VCCP, a combination of VCCP’s current operations in Singapore and GOVT Singapore and Ministry, will offer a powerful global-local alternative, utilising VCCP’s global scale and resources with GOVT’s deep local market expertise and renowned creative track record.
When considering our presence in Asia-Pacific, we wanted to ensure that any acquisition would enhance not only our footprint, but would also align to the challenger mindset that drives VCCP. We found that in GOVT, who share our commitment to disrupting traditional marketing models and driving outsized value for clients.
“In GOVT, we found the perfect match. From our first meeting, the synergy was undeniable and we are completely aligned in our creative DNA and our vision for the future. I am thrilled to join forces with Tim and his world-class team to drive growth and innovation across Singapore and the wider region.”
Katya Obolensky, Chief Growth Officer of GOVT VCCP
“Merging with VCCP is like having a new big brother. Creatively and culturally, it’s comforting how much we’re alike. We’re thrilled to fly the VCCP flag in our part of the world, and being a part of a global network that is so impressive will be crucial to our continued growth.”
Tim Chan, CEO of GOVT VCCP
Unifying under VCCP’s ‘one roof’ integrated philosophy, GOVT VCCP will offer traditional advertising alongside data science, social and content, tech and AI as well as consumer experience, all underpinned by our creative ethos, populating culture.
The acquisition forms part of our accelerated growth strategy in Asia and will instantly create a scaled, top-tier operation in Singapore, positioning the merged entity as the new strategic hub for VCCP's accelerated expansion across Asia.
GOVT shares our fundamental belief that the best work comes from challenging convention and bringing everything together under one roof. Tim, Aaron and the team have built an outstanding creative operation with genuine challenger spirit. Together we'll create a powerhouse hub for Asia – combining VCCP's global scale with deep local expertise to deliver work that truly works for clients across the region. Julian Douglas, Group CEO of VCCP
About GOVT
An independent creative agency from Singapore, GOVT was founded in 2012 by Leon Lai and Aaron Koh to challenge the network-dominated agency landscape at the time. Since then the agency has enjoyed rapid success, growing to a team of 70 people and becoming one of the most awarded independent agencies in Singapore with its work regularly awarded both locally and internationally.
Both entities service local and regional clients such as OCBC Bank, Cathay Pacific, Sentosa, Julie's Biscuits, Puma, Chick-fil-A, Deliveroo and Canon as well as extensive work for numerous Singapore government agencies and bodies.
GOVT VCCP will retain the leadership continuity of GOVT, with existing CEO Tim Chan remaining as CEO of the merged Singapore operation and Aaron Koh remaining as CCO, while VCCP's former MD, Katya Obolensky, is elevated to the new role of Chief Growth Officer, focusing on network expansion.