Meet VCCP Roar: Disruptors of Influence
VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit.
The move harnesses the combined heritage and deep expertise of Good Relations, a leading consumer and corporate communications agency; Teamspirit, a financial services PR and marketing specialist; and Harvard, a top-tier technology communications agency, to create a fully integrated cross-sector business.
Headed up by CEO, Stephanie Brimacombe, VCCP Roar will be led by co-founders Lawrence Collis, Jodie Simpson, Lorna Hughes, Jo Preston and Adam Smith. The agency’s mission is to challenge the way influence is earned in an increasingly complex and AI-first world, for both consumer and B2B audiences. Core to the offering is human behavioural insight, a robust approach to science and data, and the thumb-stopping creativity needed to make clients stand apart. VCCP Roar is underpinned by its proprietary technology, VCCP Roar OS, which not only unlocks unrivalled levels of audience insight to inform creative and execution across PR, Social and Marketing, but also assesses and analyses the performance of its work.
VCCP Roar will leverage the scale, creative capabilities, and challenger ethos of the wider global VCCP network. Its clients will receive immediate access to VCCP’s ‘one roof’ integrated model, which encompasses data, AI, digital and experience design, retail experience, content production, behavioural science, Loyalty and CRM.
“VCCP Roar has been built with a singular ambition - to drive innovation in our industry, and unlock tangible commercial value for brands. There are more opportunities than ever to influence audiences yet 97% of content is unseen. It's a deluge of sameness and people have stopped paying attention," said Stephanie Brimacombe, CEO of VCCP Roar.
"VCCP Roar is the antidote. Our approach unlocks unseen insights, from which we build incredible programmes that create value for our clients. Combine that with the best people in consumer, finance, tech and corporate comms, and we’re a new kind of agency - one built for what comes next.”
Charles Vallance, Chairman and Founding Partner of VCCP, added: "Communications is undergoing a seismic change. As AI radically transforms digital consumption, brand discoverability is being rewritten. This is why PR is in the ascendancy: third-party credibility and influential coverage will be more valuable than ever. VCCP Roar is built for this future: it will help brands not just survive, but thrive, by future-proofing their presence in this next normal. It's an incredibly exciting time for the industry, and VCCP Roar is the decisive answer to complexity.”
Headquartered in London, and 150-person strong, the move catapults VCCP Roar to a combined revenue of approximately £22 million. The agency boasts a formidable portfolio of clients including Formula One, PepsiCo, Weetabix, Scottish Widows, Salesforce, OPPO, and Getty Images.
Alongside its Technology, Consumer, Financial Services and Corporate practices, the agency is also one of the only in the sector to boast an award-winning broadcast unit, Good Broadcast, which becomes part of VCCP Roar.
