Bulldog appoints VCCP Media as its UK media agency of record


Agency News



Men’s skincare brand Bulldog Skincare has appointed VCCP Media to handle its UK media planning for the brand, following a competitive pitch process.

Bulldog launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. VCCP Media will support Bulldog Skincare as it seeks to encourage more men to see the benefits of looking after their skin.

Bulldog was founded as a brand that ‘understands men’, a simple and straightforward men’s skincare brand designed to help men look and feel their best.

With an ethical focus, Bulldog aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of Bulldog’s personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.

Work is already underway on the first campaign of the partnership, launching in mid-November and in time for the key Christmas period.

Peter Bennett, Joint CEO of VCCP Media, added: ”Bulldog are a fantastic example of a challenger brand, with a mission to encourage men to take better care of themselves, and a strong ethical commitment. We are delighted to be their media partner and know we will do some great work together”.

VCCP Media has a simple mission to deliver ‘media as it should be’ with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients - Chilly’s, Florence, Floww and Krispy Kreme.

VCCP Media replaced the incumbent, EssenceMediacom, for media planning and buying across the UK.

VCCP Media really demonstrated how well they understood us and our goals during the pitch process. Their strategic rigour, creativity and culture shone through, so we are excited for the future and looking forward to seeing what we can achieve together. James Barnes, General Manager at Bulldog