VCCP revealed as the biggest creative agency in UK billings


Agency News



VCCP has today been unveiled as the UK’s biggest creative agency. 

According to exclusive Nielson billings figures revealed in this year’s Campaign Magazine School Reports, VCCP has now risen to the top spot after jumping three places in the top 100 creative agencies table. 

In 2022, VCCP won 37 new accounts including Old El Paso, Dog's Trust and Thames Water which subsequently saw its billings rise by 34% and top AAR’s new business rankings for the fourth year in a row. 

Highlights for the challenger agency for challenger brands include winning the IPA Effectiveness Grand Prix Award for Cadbury, having their Cadbury 'Secret Santa Postal Service' campaign named the most effective Christmas campaign by Kantar and their DE&I Collective winning Campaign’s Talent Management Team of the Year among other moments.

VCCP has also launched numerous programs through the VCCP Stoke Academy. These include the Student Challenge work experience scheme, the Best Summer Job internship programme and an apprenticeship scheme which has since hired four Apprentices in their Stoke-on-Trent office. 

Earlier in the year, VCCP promoted Darren Bailes to Global Chief Creative Officer and Creative Directors Jonny Parker and Chris Birch became joint ECDs of the London agency. Chief Strategy Officer Michael Lee shifted to the same role for VCCP Group, and his deputy Clare Hutchinson succeeded him in London. 

Click here to see the full rankings


  1. The tables are compiled by Nielsen Ad Intel from the billing and account information provided by agencies.