Welcome to the second series of The Challengers, our VCCP Business podcast series where this time, we go deep into the wood for some Bear Talk about the marketplace.
Across six weeks we’ll be sharing specialist views on what B2B marketeers need to challenge and how to make B2B experiences every bit as powerful as consumer experiences. Candour and perspective in 20min roar sized chunks.
Also available on your favourite device via Soundcloud, Spotify and Apple.
In the opening podcast of our new series, Helen Tupper, Co-Founder and CEO, Amazing If, reveals how legacy career ladders are stifling progress and how to unlock career progression opportunities that already exist.
Hear behavioural science expert Ziba Goddard, Chief Consulting Officer, Cowry Consulting on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an opportunity to design experiences in a more human way.
In our third episode, business strategists Alan Watkins, CEO and Founder, Complete and Simon Jones, Lead Consultant, VCCP Business call on business and its leaders to become truth activists as a path to growth. Hear their views on why businesses need to face the truth, to grow up and show up to be forces for good.
This year many companies are struggling to efficiently and effectively use the tech that’s now in place. In our latest episode, Claire Tusler, Chief Data Officer, VCCP discusses the tech stack challenges and why having a holistic view of the audience and influences enables targeting the right people in the right way.
Branding at its simplest is about competitive advantage. Listen now to Gary Holt, Co-Founder and Executive Creative Director, SomeOne (VCCP’s branding agency) discuss why brand identity is about how the brand is perceived and received, no matter how small the touchpoint and why business often desire a change in identity where actually the need is a change in experience.
There’s been a shift in expectations around the employee value proposition. Sharing his views, Huw Morgan, Employee Brand and Engagement Lead, VCCP expands on the change in focus and how those businesses getting it right will find attracting and retaining talent far easier.