VCCP Media strengthens with a collection of new talent


Agency News



Following VCCP Media’s succession of new business wins, the award-winning agency, welcomes three significant new hires to its talent pool; Carl Hillery as the new head of investment, Neil McMonagle as head of digital and Annabelle Rogers as head of paid social and display. 

The new hires will help build and strengthen VCCP Media’s investment strategy and digital solutions. Tasked with driving VCCP Media’s planning and buying operation, they will help attract brands which share VCCP’s challenger attitude. In their new roles, Carl, Neil and Annabelle will report to the agency’s joint CEO’s Tara Marus and Pete Bennett.

As VCCP Media’s new head of investment, Carl will lead the agency’s investment strategy across all paid media channels and will have a specific focus on broadcast, in a bid to drive market-leading value for both the agency and clients which include Abbott, GoDaddy, NewDay and Saga.

As Carl leads on investment strategy, Neil and Annabelle will begin to enhance the agency’s digital and data capacity. 

Carl joins VCCP Media with over two decades of media experience at GroupM, Omnicom Media Group and Publicis, and has a wealth of domestic and global experience having worked across three different continents to lead the investment and trading teams at OMG and GroupM Singapore and Starcom Mediavest in Australia. Carl’s experience extends across sectors including, finance, telecommunications, retail, technology and media.

Carl Hillery, Head of Investment at VCCP Media said: “I can’t wait to get started and I’m really looking forward to working with both our amazing investment team and brilliant partners. As the media agency for challenger brands, I’m committed to creating innovative and future-facing investment strategies for all of our clients.”

Annabelle joins VCCP Media as the new head of social and display and has over six years experience in paid social, working with clients such as Warner Brothers, Danone, Michael Kors and Superdrug leading their global paid social activations. Annabelle is a paid social strategy and delivery specialist, with experience leading activation teams for key global brands across a variety of platforms, including Meta, Snapchat, Pinterest and Twitter. Most recently, Annabelle was head of delivery at Nest Commerce where she led bold paid social and creative strategies for a host of eCommerce brands. Annabelle prides herself in her ability to build high-performing digital media teams that deliver real results across social channels.

Annabelle Rogers, Head of Paid Social and Display at VCCP Media added: “From my first interaction with the team at VCCP Media I knew this was a team I wanted to be a part of. The combination of ambition and energy with a welcoming working environment was too good an opportunity to pass up on. The team is already delivering some exceptional work with clients, and recent new business wins promise even more opportunity to further flex our already very talented team.”

As head of digital, Neil brings with him almost two decades of digital experience working both agency side and with technology companies. With a strong foundation in data-driven marketing, Neil has worked with some of the world's biggest advertisers across a variety of sectors including O2,, Tesco and Burger King in the UK and international roles. Most recently, Neil held the position of director of business development at Skyrise Intelligence and prides himself on his ability to ‘simplify the complex’ ensuring everyone is able to get the best out of the growing opportunities with the digital landscape. 

Neil McMonagle, Head of Digital at VCCP Media said: “I’m really excited by VCCP Media’s strategy for growth, and it’s clear that digital is at the core of everything they do. The future here is smart, and VCCP Media is home to a dynamic and data driven culture. I look forward to being a part of it.”

Tara Marus, Joint CEO at VCCP Media, added: “VCCP Media continues to go from strength to strength and we’re incredibly proud of our recent new business wins. Carl, Neil and Annabelle are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values."