Bernadette welcomes new Head of Strategy


Agency News



VCCP Group’s Digital and Innovation company, Bernadette, has today appointed a new Head of Strategy, Iva Johan. Johan joins to lead the strategic capability across business design, service design and experience strategy. She starts with immediate effect and will report to Peter Grenfell, CEO Bernadette and COO, VCCP.

Johan joins following last year’s launch of Bernadette from VCCP. Bernadette’s mission is to make digital more valuable, by challenging the bad habits of the industry. Championing creativity and collaboration to unlock true innovation and deliver valuable digital experiences worth talking about.

She will work across the agency’s client base and remit of digital experiences, products and campaigns for brands including Virgin Media O2, Cadbury, Kia and Canon. Leading strategic thinking and working alongside Chief Design Officer, Jonny Goodall who oversees creative output. 

Before joining Bernadette Johan worked at ustwo, where she was most recently the Head of Strategy. During her tenure there she divided her time between leading on strategy and transformation programmes of work on major accounts and heading up the strategy practice. She led and grew a team of strategists and focused on expanding ustwo's offer by extending capability in business design, business strategy and go-to-market strategy. Her role included work on designing new product and service propositions, business models and ventures to more hands-on change delivery in organisations. 

With over 20 years experience in launching new brands and products, and over 10 years in digital, her previous clients included Three, Qantas, Ford and most recently she worked on the much loved, multi award-winning The Body Coach app. 

Working both in-house and in agencies with varying team structures, she excels when her team are encouraged to think outside of the box and challenge themselves to deliver meaningful, exciting and impactful digital products and services to market.

Iva Johan, Head of Strategy at Bernadette said: “I am thrilled to be joining Bernadette, not only because of the brilliant people, work and creativity, but also because of the ambition. As someone who loves taking complex problems from idea to solution, I love the fact that we challenge ourselves and our industry to do things differently, more efficiently and better.”

Peter Grenfell, CEO Bernadette added: “It’s amazing to have Iva on board, she brings a wealth of knowledge and thought leadership in the digital space that will help to further build the unique Bernadette proposition in the market as we grow in the UK and internationally.”