VCCP London appointed as Thames Water’s strategic brand and creative agency


Agency News



Thames Water, the UK’s largest water utility, has today announced the appointment of VCCP London as its lead creative agency of record. As a partner agency, VCCP London will be responsible for campaign development, amplification and the strategic direction of the UK's largest water and wastewater services company. The pitch was won after a competitive six-way pitch and work on the account will commence immediately with the first campaign set to go live in November. 

Thames Water takes care of water for 15 million people across London and the Thames Valley and is dedicated to building a better future for their customers and the planet. VCCP London will partner with Thames Water to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure projects.

Alice Tow, Head of Brand and Marketing said: "VCCP London showed an excellent understanding of both the challenges and opportunities we face. We were impressed by the team's strategic and creative thinking and we’re looking forward to working with them to deliver effective, creative and innovative communications and content, in line with our brand, values and purpose.”

Roly Darby, Managing Director at VCCP London added: “We’re excited to be working with Thames Water, an iconic UK brand, offering huge potential for us to develop challenger style work which has a meaningful impact on people’s everyday lives and the environment.”

The win continues a streak of new business wins for VCCP London which includes Virgin Media O2, Old El Paso, Dogs Trust, Sage, and LinkedIn.