Beverley Newbury lands Campaign 40 Over 40 list 2022


Agency News



Beverley Newbury, CEO of VCCP Health was announced in the list of winners

The UK winners of the second annual Campaign 40 Over 40 awards have been announced today, we’re absolutely delighted that Beverley Newbury, CEO, VCCP Health has been selected for the list.

Judges from across the sector selected 40 UK industry figures aged 40 and above who have shown “incredible energy and determination” not only in their day-to-day roles, but also more widely across their companies, and the sector at large. The judges noted the “impressive” quality of applications, with winners selected on the basis of the legacy they will leave behind across the advertising sector.

Huge congratulations! We’re thrilled that you have received such richly deserved recognition. Read on to find out more.

All about Beverley

Since joining VCCP Health, Beverley has set out to tackle longstanding health inequalities in society that have often been ignored by pharma companies – including women's health and the menopause – and done so in a way that adds value to society while also making commercial sense to clients. 

When Newbury took over as managing director at VCCP Health in 2017, she was the only female member of the five-strong management team. After overseeing an ambitious restructure of VCCP Health following her appointment to managing director in 2017, Beverley went on to lead VCCP Health to become ranked in the top three health agencies in the world by Cannes Lions in 2021, gaining global recognition for the company. In addition, VCCP Health landed Gold, Silver and Bronze wins at Cannes Lions Health for their work with Teva and Edwards Lifesciences

Judges from across the ad sector selected 40 UK industry figures aged 40 and above who showed “incredible energy and determination” not only in their day-to-day roles, but also more widely across their companies, and the sector at large.

Beverley’s influence has had a considerable impact at management level; today, four of the management team are women, three of whom have worked their way up from within. Pivotal to this turnaround was Newbury’s creation of a supportive working environment for women returning to work after maternity leave, enabling flexible working, clear progression opportunities and promotions. Now 90% of women return and stay, compared with 25% under previous management.

The motivation to amplify equality has also extended to thought leadership. Through openly sharing her menopause experiences in Chime and Pharmaceutical Marketing Society panel discussions, Beverley has not only helped raise awareness within the healthcare marketing industry, she has also create a safe space for others to speak up. 

A passionate advocate of making both the agency team and its work more diverse and inclusive, Beverley formed a D&I group within VCCP Health. The group has overhauled agency processes to create work that authentically represents target audiences and is accessible to people living with chronic health conditions and disabilities. From initial briefing through to working with diverse production partners, the new process is being embraced across the company. Their work in this area garnered the agency a gold award at the Pharmaceutical Marketing Awards. 

Beverley leads VCCP Health alongside Brett O'Connor, Founder and Executive Creative Director who last week assumed his position as co-chair of the Pharma Health Jury, selecting the winners of the greatest work from the Health submissions at the Cannes Lions International Festival of Creativity 2022

Her peers say Beverley is instrumental in helping to take tangible action to improve diversity and inclusion in the pharmaceutical marketing (PM) industry. This includes suggesting a new category for the PM Awards that helps encourage and celebrate diverse storytelling and inclusive work, which was implemented this year to great success.

Rachel Farrow, Pharmaceutical Marketing Society director and co-chair said that “Beverley is highly proactive, always willing to contribute and take on new projects, and has shared valuable templates from work her team has done so that everyone can benefit. Without Beverley's determination and energy, I am sure we wouldn’t have progressed so far. I look forward to continuing working with her in the future to create positive change in the industry.” 

The awards judges concluded by adding: “I love Beverley's drive for equality and bringing her personal experience to help improve the workplace for others, plus incredible business turnaround, proving the two go hand in hand.”

Read the full piece in Campaign here.